Smartfren set a target of two million new customers in East Java during the year 2012. This belief could not be separated from the launch of several product bundling including Max and Smartfren Smartfren Andro Andro Tab.
"Moreover, the communication tools that we sell into the market is tailored to the demands of consumers today," said FJ Arinto President, Regional Head Smartfren East Java, Bali and Nusa Tenggara, on Reuters after introducing Smartfren Andro Tab in Surabaya, on Tuesday (19 / 06).
Major FJ Arinto sure if 50 percent of the targets will be contributed by the sale of mobile phones while the rest come from a removable device for the lower middle segment of the consumer such as HP Smartfren Jambu. "Mobile telecommunications equipment Smartfren Jambu is offered to the market potential of East Java, given the support of HD Voice technology that can improve sound clarity, lower noise level and adjustment distance voice," he said.
Andro Smartfren Max predicted to contribute 30 percent of total sales while the high-end devices will account for 15 percent of total sales.
Although Smartfren Andro new Tab Java amounts introduced to the market demand is very high. Number of new products ordered society in the region reached 700 units. "Meanwhile, the devices that we now introduce the Tab and Smartfren Smartfren Andro Andro Max is marketed to target middle-to upper-class customers," he said.
Andro Smartfren Max has a screen measuring 3.5 inches and is designed for comfort of use. On the other hand, Smartfren Andro is a tablet-sized Tab seven-inch screen that uses capacitive multitouch screen. Both of these devices are already using the operating system Android 4.0 Ice Cream Sandwich.
"For the lower middle class community, today we also introduce a mobile phone dual on HP Smartfren Jambu targeting fans of the entertainment world because of the existence and MP3/MP4 FM radio feature," he said.
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